To Infinity and Beyond Puzzle Pieces

We’ve had a number of recent inquiries about the puzzle piece symbol, its origins, and other alternatives that are emerging.

We know that autism is a spectrum and we recognize that within our own community there are passionate opinions that sometimes may seem at odds.

The preferred symbol of autism depends on the organization and audience. National groups have had a great influence. A puzzle piece gained popularity after it was adopted in 1999 by the Autism Society, which created the multi-colored ribbon. National advocacy group, Autism Speaks, founded in the early 2000s, made the blue puzzle piece ubiquitous; it is tied inextricably to its brand identity. Their “Light it Up Blue” campaign propelled the color blue’s connection with autism, as well. Both groups have undergone rebranding recently, signaling their evolution.

For now, the puzzle piece remains a popular and recognized symbol of autism by the general public.

Some autistic individuals / individuals with autism, however, have taken issue with the puzzle piece, opting for an “infinity symbol.” It is gaining traction in some circles.

Each year, Autism New Jersey offers our Autism Awareness Ambassador Campaign, with a different theme that steers the direction of our messaging. For 2024, it is “Autism Acceptance: Make It Personal.”